West Wales Rivers Trust announces the screening of Patagonia’s Artifishal in Carmarthenshire, 11th October 2019 @ 18:15


Patagonia has released ARTIFISHAL – “an illuminating ~75-minute documentary film by Liars & Thieves! Exploring the high costs – ecological, financial and cultural – of our belief that engineered solutions can make up for habitat destruction. The film traces the impact of fish hatcheries and farms on wild salmon stocks around the world”.


ARTIFISHAL will be screening at Ysgol Llanwrda on 11th October 2019

Evening programme

6.15 drink and light buffet provided

6.30 Talk by Mike Bilodeau of Coast Wize – ‘Education – Awareness – Empowerment’.

6.45 Artifishal Screening (80 mins).

8.05 – 8.15 refreshment break (drinks will be available to purchase).

8.15  Talk by Tony Loizou of Carmarthenshire Fisherman’s Federation – ‘Adopt A Tributary’

8.35  panel discussion.

9.00 event close

Admission £5 with any profits going to the West Wales Rivers Trust and The Cornwallis Trust.

Please email Ieuan@westwalesriverstrust.org to book your place(s). 


Produced by Patagonia founder, Yvon Chouinard and directed by Josh “Bones” Murphy, ARTIFISHAL “brings into sharp focus the plight of wild fish due to hatcheries and fish farms. The film takes us inside hatcheries in California, Washington, Oregon and Idaho, where we witness the conditions of factory fish farms as well as the genetically inferior, dumbed-down salmon they churn out in massive numbers. At a wrecked net-pen farm outside of Cyprus Island, WA, nets swing in the tide after more than 240,000 diseased, drugged factory fish escaped into the wild population. In a beautiful fjord near Alta, Norway, the underwater destruction and disease caused by an open-water fish farm are seen firsthand as activists record the devastation. Along the Elwha River in northwest Washington State, we track the return of wild fish after the largest dam removal project in the United States, later learning that after spending 320 million dollars to remove dams and restore wild fish, the river is once again home to hatcheries”. 


“Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” notes Yvon Chouinard, Patagonia founder. “Fish farms and open net pens only treat the symptoms and not the causes of the problem. If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.” 


Watch the Artifishal trailer here


The European campaign, which runs alongside the launch of the film, Artifishal, is focused on the fish farm industries in Iceland, Norway, and Scotland. 


“The majority of European salmon farms are in Norway and Scotland where they have been wreaking havoc on coastal ecosystems. The planned expansion of the industry into Iceland’s pristine fjords using open net pens is extremely concerning. Governments are not doing enough to ensure that wild salmon and their habitat are protected from the devastating impacts of these farms”. 


From March 28th, Patagonia is teaming up with NGOs in these key countries to call for a moratorium on new open net salmon farms and a phase out of existing ones as soon as possible. Click here to sign the petition.